In our campaign for Decathlon, the brand encourages everyone to rediscover the joy of play, asking "Ready to Play?" This question aims to invite and motivate everyone to engage in sports.
As part of a global rebrand with Wolff Olins, the campaign reflects Decathlon's transformation from a French retailer to a global sports brand emphasising accessibility, inclusivity, and quality innovation.
The campaign was launched in 70 markets with a 60-second film celebrating sports and the spirit of play among all people worldwide. The film highlights real people engaging in various sports. The campaign also features real people enjoying sports in out-of-home ads. The film will be shown in different lengths across TV, digital, and social media.
